For most companies, it would have been the best weekend of their lives. For Apple though, shares actually slipped.Turns out that the iPhone 5 "only" sold 5 million units in its first weekend.
This caused Apple shares to drop underneath $700, after passing the mark thanks to unmatched hype and anticipation.
But don't let the stock prices fool you - the iPhone 5 is still the best-selling phone of all time. With 5 million sold, it beat the previous record held by the iPhone 4S, which sold 4 million in its first three days (does this mean that the iPhone 6 sell 6 million?).
Apple had previously announced that the people had snatched up 2 million iPhone 5s in the first 24 hours of pre-ordering which began at 3 a.m. EDT on September 14. The official launch date was September 21, which prompted people to line up around blocks worldwide.
The iPhone 5 is probably the most talked-about and anticipated consumer electronics device of all time. It has many analysts pegging sales of around 10 million within its first week. By comparison, the best-selling Android-running Samsung Galaxy S3 hit 20 million sales after 100 days.
The iPhone 5 comes with a larger 4-inch screen that makes the handset taller and compatible with 16:9 viewing. This doesn't make it wider, however, and the phone is actually the thinnest and lightest iPhone ever.
The new Apple handset runs Apple's iOS 6, which Apple claims has over 200 new features (including the much-hated Apple Maps) and is also the first 4G LTE iPhone.
Carriers AT&T, Verizon, and Sprint all offer the iPhone 5, with prices at $199, $299, and $399 for the 16GB, 32GB, and 64GB models respectively.