The Samsung Galaxy Note 2 will be in consumers' pockets in a month or so, and should give Samsung a strong lineup against Apple's iPhone 5. Samsung has been hell-bent on pushing the handset as a creativity-inducing device, and hopes that it will appeal to those interested in something different to express themselves through.
Samsung made it a point before the the Galaxy Note 2 was even first introduced at a Samsung Mobile Unpacked event on August 29, the company made sure to hound in the artistic side of the handset. The teaser trailer was packed with phrases like, "When magical moments come alive," and, "Everything becomes an inspiration."
Then, at the actual August 29 unveiling, German director Wim Wenders, who was also featured in the teaser trailer, stated that the Galaxy Note 2 will "redefine the process of creativity."
The YouTube description given in an official Samsung Galaxy Note 2 hands-on video reads, " The new GALAXY Note II enables unique experiences in personalized and expressive content creation, making it the ultimate smartphone for on-the-go creativity."
A recent blog post by Samsung employees on the official Samsung blog, SamsungTomorrow, gives a look into the development process the handset went through. The employees stress how many different people and ideas were involved, and how the S Pen allows for intuition and creative expression on a level never seen before in a tablet.
The entire marketing campaign shows that Samsung is trying to rebrand itself as a fun, expressive brand - and show the world that Apple's not the only one who can throw a good party.
The driving force behind Samsung's claim is the new improved S Pen. The electronic stylus offers a number of features to users, allowing them to instantly take notes when the pen is removed from its slot older. With the ability to allow users to use the pen as any artist would use a paintbrush, Samsung hopes to market the phablet as a digital notepad.
The Samsung Galaxy Note 2 will feature a 1.6GHz quad-core processor and run Android 4.1 Jelly Bean on its giant 5.55-inch Super AMOLED screen. It should be available through AT&T, Verizon, Sprint, and T-Mobile in the United States.
Does the Samsung Galaxy Note 2 look like it will back up Samsung's claim of increased creative expression? Or do you think the S Pen will fall short of delivering those expectations when the device hits shelves in October?