"Call of Duty: Advance Warfare" has been touted as the "biggest entertainment launch of the year," outshining not only other video games but also box-office hit movies such as Hunger Games, Transformers, Iron Man, and Avengers.
Bobby Kotick, CEO of Activision Blizzard, said in a statement on the company's website Thursday that the game franchise which was created at least 11 years ago saw its revenues ballooned to over $10 billion in sales worldwide.
"We poured our hearts into making 'Call of Duty: Advanced Warfare' an epic ride, and we are pleased with the performance," the statement quoted Eric Hirshberg, CEO at Activision Publishing, Inc., Activision Blizzard, Inc.'s wholly owned subsidiary, as saying.
Hirshberg announced that sales and engagement and season pass sales are all on the rise during the first week when compared to last year's.
He added that the game has earned good reviews and response from fans.
"We believe 'Advanced Warfare' will be the most successful game of the year and we thank our fans for making it the biggest entertainment launch of the year," he also said.
The company also boasted that Xbox Live and PlayStation Network have named the "Call of Duty: Advanced Warfare" as the "highest-selling digital launch in console history."
The shooter video game "Call of Duty: Advanced Warfare" was available starting this month, Agence France Presse reported. The game places soldiers in the year 2054 to fight against the character played by actor Kevin Spacey who heads a private military corporation. Versions of the game can be bought for $60 each. It is designed for Sony and Microsoft consoles and for computers with Windows software.
The company noted that its claim that the game is considered as the "biggest entertainment launch of the year" was based on the game's retail and digital sell-through and on the gross sales movies, music, and games generated during the week after its initial launch. It also stressed that the game has been rated M for "Mature with Blood and Gore, Drug Reference, Intense Violence and Strong Language."
This announcement coincided with the company's launch of the "Call of Duty: Heroes." The game is now available for mobile on the Apple Store and Windows Store. Apple users can download it here while Windows users can get the game here.
In this new game, users can level up legendary "Call of Duty" heroes such as Capt. John Price and Sgt. John "Soap" MacTavish from the "Modern Warfare" series and JSOC operative Mike Harper from the "Call of Duty: Black Ops II."
"'Call of Duty: Heroes' brings back these iconic characters from across the 'Call of Duty' franchise to play once again in an all-new experience created for mobile players...And it's all focused on the fun. There's nothing like calling in heavyweights like Capt. Price or Mike Harper and rolling into a new mission right from your phone or tablet," Activision Publishing executive producer Jeremiah Maza said in a separate statement.