UFC women's bantamweight champion Ronda Rousey is getting more and more media exposure by the day.
Not only is she set to appear in the films "Furious 7" and "Entourage" in 2015, but a report by Sherdog.dom also revealed that Rousey is going to be one of the female faces of lifestyle clothing and apparel brand Buffalo Pro. David Bitton of Buffalo, which is based in Canada, made the official announcement on Thursday, October 30, 2014.
Buffalo Pro also signed other athletes before to model its athletic apparel division for a holiday campaign such as Kevin Love, Chandler Parsons and Eric Decker.
In a press release, the 27-year-old Rousey said in an article by MMA Fighting that, "It's such an amazing opportunity to be able to represent Buffalo Pro. Not only am I the first female they've ever had representing the campaign, but it's the first time any MMA fighter has done any type of fashion thing at all. I feel really honored to be taking the first steps into this industry. I never had the confidence when I was younger to dress well, and avoided any type of fashion and femininity, and I'm enjoying the chance to embrace it at this point in my life."
In the same MMA Fighting report, the multimedia marketing campaign will appear on social media, digital and print platforms. Buffalo David Bitton is available in over 3,000 specialty stores and department stores in more than 18 countries around the world.
In a report by WWD.com, Rousey said about the modeling opportunity with Buffalo Pro, "I purposefully have been holding out a long time on the apparel side of sponsorship. It was worth giving up lots of money that had been offered to me in order to pick exactly the right sponsor at the right time."
She added, "Buffalo Pro was the perfect thing because they never had a woman, and there had never been any MMA athlete who had a sponsored fashion deal at all. So, I was excited to jump all over it. I got so many cool clothes. I was looking around and said to my roommate the other day, "Jesus Christ, why haven't I gotten a fashion sponsorship sooner?"
"When I got older, I realized fashion was for everyone else to see, but it was also a way to express myself and what I was feeling that day. I started to realize if I dress better, I feel better", she said in the same WWD.com report.