After the ALS Ice Bucket Challenge, we now have #FeelingNuts.
Nope, it's not about going crazy over some stunt -- it's about raising awareness for testicular cancer. And it doesn't require anybody to shell out money for such a cause.
"It just takes a photo (hopefully a SFW one) of a crotch grab to encourage men to regularly feel their testicles for any abnormalities," Mashable explained.
Cue sighs of relief -- after all that uncomfortable brouhaha over pouring ice cold water AND donating, it's great to have something like this come along. Now that's a cause all men can relate to!
"The #FeelingNuts campaign has been gaining momentum since late August, when TV host Rick Edwards tweeted out his crotch grab picture and challenged British comedian Ricky Gervais to do the same," the site said. "Australian boy band 5 Seconds of Summer joined in mid-September and Hugh Jackman tweeted a picture on Wednesday, re-challenging Gervais."
Looks like we're -- or rather social media is -- about to go nuts over such snaps. Didn't Michael Jackson start this trend? The rest of us just caught on decades later, it would seem. As one Twitter user Michael noted, MJ was "#feelingnuts since August 29, 1958."
The now viral #FeelingNuts hashtag is actually "the brainchild of Check One Two, set up in the UK by two sets of brothers, Simon and Andrew Salter plus Simon and Phil Tucker," the Daily Mail said.
The brothers had jumpstarted the movement after getting wind of a 19-year-old who died due to Testicular Cancer, and was ashamed about his condition and did not know much about it.
Check One Two was established "to empower men worldwide with the positive message about regularly checking their testicles."
According to Mayo Clinic, symptoms for testicular cancer include an enlargement or lump in either testicle, dull aches in the groin or abdomen, pain or discomfort in the scrotum or testicle, and a feeling of heaviness in the scrotum.
The new advocacy appears to gain traction just in time for October, which is globally known as Breast Cancer Awareness month. This movement promotes self-checks among women for the early detection of breast cancer -- a practice that can be considered the female version of the #FeelingNuts campaign. Will we be seeing a viral movement regarding breast cancer soon?
According to the New York Daily News, Check One Two's initiative doesn't seem to be limited to the male members of the human population. "Singer Ellie Goulding may not have the goods, but she still grabbed her crotch to show her support in a photo posted by McFly's Dougie Poynter, that has since been deleted," the publication observed.
WATCH:
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