Microsoft has been dissing its main competition for who knows how long, but just when you thought it's done bashing Apple's iPad and iPad mini tablets, it recently released more ads attacking the company that made Steve Job famous.
And it didn't stop at the tablets: the latest ads feature Microsoft's Surface Pro 3 going head to head with Apple's MacBook.
In a report by ZDNet.com, the Surface Pro 3 is "thin and powerful and can take full advantage of the dual personality of Windows 8.1. These attributes make it a natural stretch to compare it to the thin laptop from Apple."
The hardware specs of the gadgets are very similar, added ZDNet.com, but the Surface Pro 3 has an advantage. It includes a touch screen and pen support to the mix, neither of which are available options for Apple users.
The Surface Pro 3 is also considerably less expensive than the MacBook, which starts at $799, while the MacBook Air starts at $899 for the 11-inch version, and $999 for the 13-inch.
However, with the additional $130 for the Surface Pro 3 Keyboard, neither really has an advantage over the other when it comes to price.
The hardware for both gadgets are essentially similar. The touch screen and pen support of the Surface Pro 3 seems to be the main advantage. It's definitely something that people who want to use pens on their pads would opt to use.
As for the software, most people have preferences: if you prefer OS X, there's MacBook Air for you. If you're more comfortable with the Windows OS, then Surface Pro 3 it is. However, it is important to note that Apple can run on Windows OS, while Windows cannot run on Apple software.
Despite Microsoft's aggressive marketing, it still has poor sales and reviews, thus leading the company to abandon plans to make a Surface Mini, according to 9to5mac.com.The website also called foul on Microsoft's negative ad campaigns, not only attacking Apple, but gadget giant, Samsung, as well.
But when it comes right down to it, most laptop shoppers will just pick what they want to pick. The OS X vs Windows competition has never tuned down, and the latest gadget releases will not change that. In the end, Windows users will still buy Windows if they're more comfortable about it, and Apple users will stick with Apple if they think OS X is the better pick.
What would your choice be?