"Just because it isn't happening here, doesn't mean it isn't happening," is the heartbreaking message that ends a video by the Save The Children campaign by the NGO with the same name and which has the main objective of promoting awareness on the terrible situation that Syrian children are facing today.
After barely two days of being uploaded to YouTube, from March 5 to 7, the powerful video has managed to gather over 10 million views by users around the world, according to a recent report by The Huffington Post.
The reason is very simple: in just one minute, without speech of any kind, the creators of this video have shown 60 images of one second each of terribly painful, sad and shocking moments in which we can appreciate, even if just a little, how a war can affect a child.
And as the NGO says, "just because it isn't happening here, it doesn't mean it isn't happening."
Three years after the conflict in Syria began, over 10,000 children have lost their lives and millions more have been displaced from their homes, according to a report recently published by The Oxford Research Group.
In this manner, the statement made by the "Save The Children" campaign is very simple: What would happen if instead of Syria, the conflict was happening in London? A London that suddenly becomes a warzone.
The video starts off with a pretty girl celebrating his birthday, surrounded by her family, but very soon the images make way for darker scenes in which one can see chaos, panic and anguish caused by bombings and death.
In the end, a year later, the same girl that at the start of the video seemed happy and full of life, is an orphan in a hospital, in an indignant scene that makes us reflect on what we're doing to help.
The NGO has made a call for people to be aware of what's happening in this terrible conflict that in three years has taken thousands of lives.
"There are more than 5 million children in Syria that suffer the consequences of a horrible armed conflict. This is one of the worst humanitarian crises in our times," reads the website of NGO Save The Children, which organizes donation campaigns to help over five million refugee children who need food, clothes and medicine.
On March 15, the Syrian conflict will enter its third year.