Disney has partnered with two big names in shoes: DSW and Christian Louboutin, to offer women real fairytale heels designed after Cinderella's iconic glass slipper.
In terms of footwear more on the frugal side, Disney and DSW have collaborated to offer women DSW's "Glass Slipper Collection," which will go on sale at DSW stores and on DSW.com on October 1st. This launch is slated to coincide with Disney's release of the "Cinderella: Diamond Edition" film that is coming out on Blu-Ray at the stroke of midnight on October 2nd.
"The inspiration for the line came from the vision of Disney artist Mary Blair's original art for the film," Debbie Ferree, vice chairman and chief merchandising officer for DSW said in a statement. "We took a close look at the film's aesthetic details - the rich textures and fabric, the beautiful blue in Cinderella's dress - even the French rococo-inspired scenery. Every little whimsical touch featured in the footwear collection came right out of the film."
DSW will offer its customers five different styles of Cinderella Collection shoes, each with an embossed carriage logo and signature blue jewel on the sole. These limited edition high heels will range in price from $59.95 to$89.95.
"The Glass Slipper Collection captures the beauty and sophistication of Cinderella by tapping into the childhood affinity women have for this beloved character, while creating footwear that is relatable to their lives as adults," Robert Oberschelp, director for Disney Consumer Products said in a statement.
Disney has also joined forces with Christian Louboutin for a super limited-edition collection of Cinderella shoes, which were first debuted to the public in Paris in July. Only twenty pairs of these heels are being produced. They will be turned out and offered in a giveaway, which is scheduled to coincide with the release of the Blu-Ray Cinderella film. The design features white lice with crystals and sparkling butterflies.
"Cinderella is not only an iconic character when it comes to beauty, grace and fairytale love, but also shoes," Louboutin said in a statement. "Her character and her story dictated the design to me, it was all there in the pages and the words of this tale."