Samsung is gearing up for the inevitable tech clash that will ensue once Apple unveils its frontline of 2012 mobile products, including the iPhone 5, at an event on September 12. Samsung is hoping to still keep its grip on the smartphone market by unveiling the Galaxy Note 2 ahead of time at an August 29 announcement in Berlin. And now, the company has posted a teaser trailer that emphasizes the different experience a stylus can offer over a regular touchscreen smartphone.
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The trailer opens with the phrase "When magical moments come alive," and begins with snapshots of a Ferris wheel, oddly-sized doors, and a flag among other sunny shots. It then cuts to the phrase "Everything becomes an inspiration," which is followed by a close up of what is clearly the Samsung S pen stylus being pulled out of its presumed slot in the Galaxy Note 2.
The rest of the trailer follows "Wings of Desire" director Wim Wenders walking around gathering inspiration from the world around him while shots of the Galaxy Note 2's stylus in action are spliced in between. Samsung is clearly trying to make a connection between using a stylus, much more reminiscent of a pen or pencil the old artists might have tapped away at their desk than using fingers on a touchscreen, and inspiration.
The stylus was a major selling point for the original Galaxy Note. In order to accommodate the movements of a style, Samsung designed the Galaxy Note series to have slightly larger screens for a more intuitive writing experience. Samsung has backed up the stylus with a variety of specialized apps, and there is no doubt that the company expects it to be a major factor in helping people decide between a Galaxy Note 2 and another smartphone.
In a way, it feels like the Apple ads that boasted "Think Different." Samsung clearly aims to move away from simply discussing the technical prowess of the Galaxy Note 2, to using the Apple advertising technique of selling an experience, not a device. Rather than focusing on the power of the processor, Samsung wants consumers to buy into a Galaxy Note 2 culture of inspiration and spontaneity.
If all the Galaxy Note 2 rumors are true, then it should come equipped with a 5.5-inch HD screen, a quad-core processor, and a camera with up to 13-megapixels. More likely than not, it will launch with Android Ice Cream Sandwich, but at the rate that Samsung is planning on dishing out Jelly Bean updates, the Galaxy Note 2 should get it soon after it's released.