A24 released another Oscar ad for Academy voters to consider James Franco for his work in "Spring Breakers."
The newly established distributor wrote on Twitter: "We weren't joking. Consider this sh** very seriously. James Franco for Best Supporting Actor."
Back in September the distributor released artwork for the awards campaign accompanied by the subtle slogan "CONSIDER THIS SH**." The poster also shows Franco holding two Oscar statues.
A24 told the Hollywood Reporter, "James Franco has created a character so indelible it deserves recognition. We are excited to be able to support it with a campaign and know the impact of Alien will last far past this awards season. We plan to create an awards campaign that is thematically consistent with the film itself."
Franco's performance has been hailed since the film was released in March; "Spring Breakers" became one of the most successful independent films released this year.
However, the actor has tough competition and will have to overcome a number of obstacles if he is to win the golden statuette. Big contenders for the Best Supporting Actor category include Matthew McConaughey, Michael Fassbender, Daniel Bruhl, Tom Hanks, Jared Leto and Bradley Cooper. Additionally he will also have to compete against Will Forte, Bradley Cooper, Jake Gyllenhaal and Ryan Gosling.
Franco still has a shot at the award though; the Academy has nominated plenty of dark horse contenders in the past: Robert Downey Jr. for "Tropic Thunder" (2008), Amy Adams for "Junebug" (2005), Adriana Barraza and Rinko Kikuchi in "Babel" (2006), John Hawkes in "Winter's Bone" (2010) and Demian Bichir for "A Better Life" (2011).
Franco was nominated for his performance in 2010's "127 Hours." The actor has been busy this year appearing in a number of films including "Lovelace," "The Iceman," "This is the End," "Interior Leather Bar," "As I Lay Dying" and "Oz the Great and Powerful." He was most recently seen in "Palo Alto" and "Child of God," which appeared at the Venice Film Festival.