The Netflix Watch Instantly model is changing the way we watch television. It's genius really. Why would people want to wait, week after week, to watch their favorite show in a specific allotted time slot that may not even cater to their schedule? With the Netflix platform, they can watch as they please. If they want to space it out in order to maintain the suspense, they can. If they want to watch the entire season in one binge sitting, they can. Arguably the network's breakthrough series is now gearing up for its return, preparing fans for yet another riveting season of the politically charged drama, "House of Cards."
With such a successful, highly anticipated series, it’s only fitting that “House of Cards” deserves to be celebrated. It already had an impressive outing at the Primetime Emmys, and by the looks of it, “House of Cards” shows no signs of stopping there.
Now that the British Academy of Film and Television Arts (BAFTA) has thrown out the rules for its British Academy Television Awards and the British Academy Television Craft Awards to make web-based broadcasters who commission content eligible to enter for the first time, original programming, such as Netflix, to enter the nomination pool.
BAFTA chief executive Amanda Berry said the organization was moving with the times opening up the U.K.’s most prestigious TV awards to web players, according to The Hollywood Reporter.
"We continually strive to ensure our Awards remain relevant to the industry, as well as reflecting the trends among the viewing public," Berry said. "We’re in a golden era for storytelling and program-making, with top-class shows being broadcast online as well as on digital and terrestrial television; the latest update to our rules ensures we celebrate and reward the very best."
While fans wait for the early 2014 return of “House of Cards,” it’s reassuring to know that its excellence is rewarded as appropriate.