By Francisco Salazar (staff@latinospost.com) | First Posted: Sep 28, 2013 01:31 PM EDT

On Sept. 27, the annual Alma Awards were held to award the best in the Latino entertainment industry.

The ceremony featured a new format in which the biggest names in Latino Hollywood were honored for achievements in television, film, music and activism rather than in specific categories like "Best Actress" or "Best Drama."

Robert Rodriguez was among the honorees as he was the recipient of the Anthony Quinn Award for Industry Excellence. The Cast of "Filly Brown," which starred Jenni Rivera, won the award for "Special Achievement in Film."

The Latino cast members of "Dexter," including actors Lauren Vélez, David Zayas and Aimee Garcia, were also honored for "Special Achievement in Television." The "Outstanding Commitment to Cause and Community" award was given to both rock star Carlos Santana and to actress Rosario Dawson.

Among the highlights included a performance by Mariachi singer Sebastien de la Cruz, who sang the Star Spangle Banner, and a comedic skit by Al Madrigal. There was also a moment of silence for the late singer Jenni Rivera.

One of most memorable speeches of the night was Dawson's speech. She said, "I accept this award knowing that despite continuous challenges, new and old ones, challenges which could easily dampen the most optimistic of hearts, we have strived, we have pleaded and we have given it our all to push through those obstacles because the grand and attainable visions we have for ourselves and our communities far outweigh any challenge that come before us." She also recognized her mother as one of her biggest idols and said she was the reason "that I have become the woman I am today."

Among the celebrities present at the show included Daisy Fuentes, Christina Milian, Edward James Olmos, Charo, Jessica Alba, Wilmer Valderrama, Melonie Diaz and Rafael Amaya.

The show was hosted by Eva Longoria and George Lopez.