Netflix is on a roll. Since they established their Watch Instantly channel, their reputation and number of subscriptions have skyrocketed. At first, the site only catered to movies and television shows previously aired, but with "House of Cards," the network struck gold. They paved the way for a new television viewing platform. Instead of waiting for your favorite show to air during an allotted time slot on a weekly basis, Netflix introduced a schedule that caters to your needs. For the first time, fans could watch their favorite show whenever they pleased. The show was a success, in part because of its alluring plotline and fantastic cast, but also because of its innovative viewing platform. Netflix found success, and they ran with it.
Not only did Netflix renew "House of Cards" for a second season, but it also obtained the exclusive airing rights to the fourth season of "Arrested Development" and began production on new television series for their Watch Instantly Channel. But it's time for the big dogs to move over. The network's most recent series, "Orange is the New Black," has rapidly risen the ranks and become one of Netflix's most popular series.
"Orange is the New Black," which comes from "Weeds" creator Jenji Kohan, stars Taylor Schilling as a woman forced to spend 15 months in prison for her unwitting role in an international drug smuggling ring. Now the series has been confirmed for a second season, which will hit the Watch Instantly Channel in 2014.
The show plans to follow in the footsteps of its successful predecessor "House of Cards," which is currently nominated for nine Primetime Emmy Awards. According to All Things Digital, "Orange is the New Black" performed better than any other series Netflix has released in terms of viewer numbers and hours viewed. It's success comes as a surprise, as it received very little hype. It also lacks any big name actors which sometimes can draw a wide audience.
Whatever the driving factor, Netflix is doing something right. It's a monster in the television industry. It's changing the way we perceive. The world is changing and Netflix is at the focal point.