Photographers, news agencies and paparazzis are already camping outside St. Mary's Hospital's Lindo Wing where Kate Middleton is expected to give birth to the third in-line to the throne in just a few days.
The whole world is eagerly anticipating the arrival of Kate and Prince William's royal baby. While not much is revealed about the prince- or princess-to-be, the palace did confirm that the due date is sometime in mid-July. Reports say Kate is due to give birth on July 13, and thus, the royal baby watch has commenced.
Asked about the limited details on Prince William, Kate and the baby, Joe Little, managing director of Majesty Magazine, says the couple wants to keep things private by limiting exposure to the public.
"Privacy is key for Prince William as he saw the way his mother, Princess Diana, suffered at the hands of the paparazzi, and he wants to make sure this does not happen to his wife or his own children," Little explained to Reuters, as reported by Today's Zaman.
Photographer Mark Stewart, who specializes in royals, was among the first to set up a spot in front of the hospital where the royal baby is expected to be delivered.
"Globally there is huge interest in the royal baby, particularly in America, and I wanted to get a front row seat to world history," Stewart explained to the news source.
Following the royal baby countdown, businesses are also joining the bandwagon, cashing in on royal baby everything.
According to NPR News, British department store, Harrod's, has already started selling royal baby china. Krispy Kreme is also offering doughnuts with pink and blue filling.
With just days left before the new royalty arrives, more "royal" business ventures and celebrations are definitely scheduled to take place this week.