A new "El Chavo del 8" inspired toy line will be hitting the stores this August, U.S. toymaker JAKKS Pacific, Inc. announced. The Mexican television sitcom is one of the most watched Spanish-language comedy in over 90 countries, including the U.S., Brazil, Spain, Argentina, Peru, Chile and other South American countries.
More than four decades ago, the show, which was an original idea by comic Roberto Gómez Bolaños, became an instant classic. Ever since, "El Chavo" has continued gaining popularity, as re-reruns of the show are watched all over the world. "Being on the air continuously for over 40 years, 'El Chavo' is one of the most enduring and beloved properties to Latino families today," said Stephen Berman, President and CEO, JAKKS Pacific, Inc. in a press release.
"It is clear to us that 'El Chavo' resonates with Latinos as a reminder of their roots and has transcended generations as a reflection of their cultural heritage. We look forward to bringing 'El Chavo' toys to millions of kids across the U.S.," Berman said.
"Averaging more than 100 million viewers around the world every day, and loved by generations of Latinos, 'El Chavo' is the perfect property to develop toys and other products around", expressed Berman. "Our product line will bring to life the charm of the characters and their community, allowing both long-time and more recent fans the opportunity to immerse themselves in the captivating and lovable world of 'El Chavo'."
The toys are available for ages three and older, from prices ranging from $4.99 to $19.99. The line will be sold in retailers like Target, Walmart, Kmart, Toys R Us, Amazon and Walgreens, and supermarkets H-E-B, Curacao, Cardenas and Vallarta.
"El Chavo" first appeared in May 1972 as a sketch in the "Chespirito" show. A year later, the show moved to Televisa and became a weekly half-hour series. It lasted for 298 episodes. At its peak of popularity during the mid-1970s, "El Chavo" hit 350 million viewers worldwide, and it was the most watched show in Mexican television. The show also has a animated version called "El Chavo Animado."