By Michael Oleaga / m.oleaga@latinospost.com (staff@latinospost.com) | First Posted: Jun 28, 2013 05:56 PM EDT

The U.K branch of Nokia has released a series of new Lumia 720 advertisements, in time as the Windows Phone 8 smartphone experiences pricing adjustments.

Considered to be the mid-range offering among the Lumia series, the Lumia 720 witnessed a price reduction with British carrier O2 by £50. The discount lowers the Lumia 720 price to £249.99, which equals to $380 under the U.S. dollar. 

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In regards to the new advertisements, the Lumia 720 video starts with a woman taking photos around nature before sharing the images with friends. The commercial also uses the song "Summer Holiday" by Wild Nothing.

The second advertisement, featuring the same music as the first video, focuses on the both the navigation and photography of the Lumia 720.

The final Lumia 720 advertisement features video chatting, navigation, and once again the camera capabilities.

For a reviews roundup of the Nokia Lumia 720, click here.

The Lumia 720's features include a 4.3-inch screen with 800x400 pixels, a rear-facing camera capable of stills at 6.1 megapixels with 2,848x2,144 pixels, and a 1.3-megapixel front-facing camera. In terms of memory, the internal storage of the Windows Phone 8 smartphone is 8GB with 512MB of RAM. The device has a battery capacity of 2,000mAh providing up to 520 hours of standby time and 13 hours and 20 minutes for talk time under a 3G network.

Nokia Lumia 720 U.K. Advertisements: