Daft Punk's Random Access Memories achieved success on many levels. Not only did the French duo deliver an innovative album with strong ties to the roots of dance music, but they're marketing campaign leading up to its release was one of the greatest ever conceived. The hype surrounding their senior album was unparalleled. Fans couldn't get enough. The subtle ads featured on "Saturday Night Live," the premiere party in nowhere Australia and a handful of high praising interviews with collaborators fueled the Daft Punk fire until its flames proved too fierce to maintain.
And it worked. Fans devoured the album, feasting on portion after portion. At times, it seemed like no matter the quality of the album, success would follow. Fans' expectations alone would drive sales through the roof. However, now that Random Access Memories has been out for more than a month, it's easy to see that Daft Punk has created something spectacular.
Their single "Get Lucky" has now become the first 2013 single to top one million sales in the U.K., according to the Official Charts Company. It's only the 136th single in 60 years to join the million-sellers club. It claimed the honor on its 69th day on sale in the U.K., leaving plenty of time to keep raking in the numbers.
Collaborator Nile Rodgers, who helped produce "Get Lucky" as well as many other tracks on Random Access Memories, is blown away by the song's success.
"The fact that 'Get Lucky' has sold a million copies in the U.K. is one thing, but to do it in 69 days? I'm awestruck," Rodgers told the Official Charts Company. "I've had big records and No. 1s. I have had records that were No. 1 in the United States but nowhere else... I've had records which have done well [in the U.K.], but not in the States. But to have this ubiquitous record that's a hit everywhere... It's amazing to me. I'm out on the road and I can hear it wherever I go. I'm flabbergasted."
"Get Lucky" has proved to be the most successful records of the year thus far and shows no signs of stopping. Fans have been waiting for Daft Punk's return for eight years, and now, quite clearly, they're back.