Apple has launched a new advertisement for the iPhone 5 with music as its focus.
"Every day, more people enjoy their music on the iPhone than any other phone," described the narrator in the Apple video.
The advertisement, one minute long, shows people from around the world listening to music from their device. Whether at the dock, at a ballet practice, on the bus, at the beach club or while studying, exercising or enjoying the city lights, Apple shows the iPhone 5 is suitable for any occasion.
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The commercial also showcases the new Apple Earbuds, which also made its debut with the iPhone 5 last September.
In less than two days, the "Music Every Day" advert has garnered over 370,000 views on YouTube.
The release of the video also comes at a time when the iPhone 5 has been compared and/or ridiculed by rival smartphones, such as the Windows Phone Nokia Lumia 920, which is branding a "#TimetoSwitch" tagline in a number of new advertisements.
One advertisement with the "Switch" tagline is the infamous wedding brawl commercial, which features iPhone 5 and Samsung Galaxy S3 users fight during the ceremony. The video, on YouTube alone, has garnered 5.6 million views. Other advertisements include comparisons of the iPhone 5's camera to the Galaxy S3 and Lumia 920.
What do you think of the latest iPhone 5 ad?