While Google Maps reinvented itself, one executive might have made an indirect joke to Apple's navigation app.
Google hosted its annual I/O conference this week and one of the events showed off an updated Google Maps that is meant to be "fully interactive" and tailored for the user.
While at the conference, Google Maps for Mobile's Director Daniel Graf made a statement, which to some could be a reference to Apple Maps and its heavy criticisms following its launch late last year.
"As most of you probably heard, last December, we launched Google Maps on the iPhone. It has been a tremendous success," said Graf. "The feedback has been very positive. People called it sleek, simple, beautiful, and - let's not forget - accurate."
Apple Maps has received criticism concerning inaccurate locations and distorted images.
For a reviews roundup of Apple Apps, click here.
For a slideshow of Apple Maps' mistakes, click here.
Australia's Victoria Police News, last December, urged drivers not to rely on Apple Maps after a number of people were misdirected, including folks being stranded at its Murray-Sunset National Park.
"Police are extremely concerned as there is no water supply within the Park and temperatures can reach as high as 46 degrees, making this a potentially life threatening issue," stated a police report by Acting Senior Sergeant Sharon Darcy. "Some of the motorists located by police have been stranded for up to 24 hours without food or water and have walked long distances through dangerous terrain to get phone reception."
Apple has been aware of the mixed reviews of Apple Maps, even Apple CEO Tim Cook has recommended alternatives, and Latinos Post has checked them out.
But now in May 2013, the tables might turn in opposition of Google Maps.
As Google Maps introduced its new mapping app, The Atlantic Wire is reporting "Everybody Hates This New Google Maps Look."
"Google Maps is one of those technological realities that is so commonplace it turns emotional-people just get really upset when something that affects their everyday lives up and changes. (Surely you remember the Apple Maps crisis of last fall.)," wrote Rebecca Greenfield.
Greenfield's sentiment was shared on Twitter: