Samsung is giving customers the opportunity to experience their "mobile ecosystem."
The South Korean-based company has teamed up with 1,400 Best Buy and Best Buy Mobile stores to "explore, purchase, activate and service the broadest portfolio of Samsung mobile products and accessories," as the company noted in a statement.
The "Samsung Experience Shop" will start to rollout across 1,400 Best Buy stores in the United States this month, with another 900 scheduled for early May.
The Samsung Experience Shop will give Best Buy customers the opportunity to test Samsung smartphones, tablets, laptops, and cameras. Among the devices expected to be in the shop is the latest Samsung smartphone: Galaxy S4. The upcoming Samsung smartphone is scheduled to be start releasing this month and offering consumers a chance to test the device could lead to possible purchases.
In addition to providing an array of Samsung devices, Samsung is also hiring "Experience Consultants" to work in select Best Buy stores. The consultants will be trained to provide demonstrations, services, account set up, post-purchase support, and more.
"With the Samsung Experience Shops, we are ensuring consumers get the most of that innovation by learning how to leverage their mobile devices across our ecosystem of consumer electronics," said Samsung Telecommunications America President Dale Sohn. "Consumers will have one place to not only explore and learn about our full portfolio of mobile products, but also the support of a Samsung expert to help with selecting and servicing them. This will truly be a unique mobile shopping experience."
The size of the Samsung Experience Shops will vary, with the largest shop is approximately 460 square feet.
"We look forward to showcasing Samsung products in the Samsung Experience Shop in all Best Buy and Best Buy Mobile locations. This is part of our Renew Blue transformation strategy - working closely with vendor partners to innovate and drive value, while also updating our stores to focus on growing and profitable categories," said Best Buy's head of U.S. Retail Shawn Score.
Best Buy has launched a website dedicated for the Samsung Experience Shop, which can be accessed here.
Related Articles:
- Samsung Galaxy S4 Event Slideshow, Review & Specs From Times Square [PICTURES]: Did NYC Cold Temperatures Help Curtail The Live Event Crowd?
- Samsung Galaxy S4 Release Date in Second Quarter: Social Media Impressions, Reactions To New 5-inch Samsung Smartphone (VIDEO)
- Samsung Galaxy S4 Release Date in Europe: Price Is €649, Pre-Order Available Now